The Management Consulting Group

NSH GER Gas engine oil regeneration System is particularly
suitable to regenerate internal-combustion engine oil including
diesel engine oil, gasoline engine oil and internal-combustion
engine oils. GER series can effectively remove colloid, oxid,
acid, pitch, particles, impurities, water, gas in the oil.
Specially, GER can restore the color of used internal-combustion
engine oil and remove the scent rapidly.

Question.

How do you get Google to index your entire site for you, willingly and happily?

Answer:

You stick a Google site search box on your website.

Google cannot search your site for you and NOT index it, can it!

Then it knows you’re there, incontrovertibly so.

So, sure, it feels as though you’re selling your soul to the devil and it isn’t really your site anymore, but you’ve just become yet another Google tentacle, or a Googleacle, if you will; but as all forms of slavery, it has its advantages.

Your site search shows you what every page actually looks like when google-displayed; this gives you a wonderful opportunity to go back and tweak EVERY page so the keywords are showing right and in the right order.

The Google site search also shows you which pages that you know should be there are missing; and you can use it to really get your web sorted out if you want.

Then you can say, “Thank you master,” and sit back and watch the traffic come your way.

And you get rich.

But what of your soul, your freedom?

I’ve googled that question earlier, and it says clearly, “Don’t worry, little Googleacle, all is well …”

Aaah.

That’s a relief then …

Must browse Froogle now, see how I can spend all that new money I’ve earned …

=========================================

Silvia Hartmann is the author of “MindMillion” and the CEO of the StarFields Network. For more news, views and a veritable plethora of free downloads visit http://starfields.org

If you have been focusing on new and unique visitors alone, then you’ve been missing out on a big opportunity to boost the volume of traffic that would pass through your website. There is only so much new traffic you could win, and once you have saturated your targeted market with your website’s presence, then the number of people who would visit your web pages would surely slow down.

This would be a travesty. Traffic, as we all know, is the lifeblood of any online business. Whether you’re running an Internet shop or an AdSense-imbued content site, your earnings will always, always be dependent on the number of visitors who get to see what you have to offer.

The key to a sustainable… let me repeat that… not just terrific, but SUSTAINABLE, traffic is in ensuring that your visitors would visit your website again. Doing this would guarantee a constant influx of users who would get to view our web pages. If we have new offers to show, past visitors who may not have been interested with our previous products might be interested with our current ones.

For AdSense or other PPC purposes, a steady supply of visitors would mean a consistent level of Click Through Rate (CTR). For our affiliate links, sustainable traffic would mean a higher likelihood of being able to pre-sell the affiliate program’s goods.

So how do we guarantee repeat visitors for our websites?

Here are seven fabulous ways that could help us in our plight.

Content is king. The Internet is called the information superhighway for a reason. Its processes are fueled by its users’ need for information. If your website would be able to provide for them a rich source of this information, then they would always refer to you whenever a similar need arises. Your site’s content, hence, should be of high quality and should thoroughly discuss the subject it is devoted to.

Guarantee of updates. Informing your visitors that your website is committed in collating all the knowledge relevant to a subject would entice them to visit your web pages regularly. They would expect new information that your website would share, so make sure that you update your content regularly.

Capture leads. Many Internet marketers consider a mailing list as the key to online success. By capturing your visitors’ email addresses, you could inform them of any updates or of any new offer you have, with corresponding links to the exact page. This would assure you that your visitors would always remember your website.

Use a really catchy domain name. The sale of domain names has become an industry of its own. This is because of the simple fact that some domain names are just more valuable than others. The most expensive? The ones which are very easy to remember, of course. So try to devise a really catchy domain name, one which your visitors won’t easily forget, and check its availability as soon as you could. Soon, they’d merely type your URL instead of you having to rely on the search engines for the bulk of your traffic.

Offer rewards or other incentives. You could offer some freebies for download which your visitors can avail of. Add a promise that new and better freebies will be offered regularly and you’ll have a faithful flock of visitors in no time.

Brew some excitement. Sponsor some contests, or encourage user interaction. Soon enough, they’ll be looking forward to visit your site everyday!

Build a community. Online communities, usually in the form of forums, are hot commodities these days since they would not only guarantee repeat visitors, rather, repeat visitors who would return to your website many time in a single day! Forums can easily become the hangout for people with similar interests, a place where they would feel they belong to. Use this to your advantage!

With the ways we have discussed, you’re sure to arouse the interest of your visitors and make them come back for future visits. This would most definitely mean a stable volume of traffic for your website for many years to come!

Cedrick Reese is the webmaster of http://www.Eclectic-Info.com, Articles, E-books and Software. Other sites include and http://www.PremeirHosting.com, Domain Names and Web hosting. Get debt free http://www.debt-consolidationinfo.blogspot.com.

By far the best way to get traffic to your website is to set up a successful affiliate program. However, the learning curve for doing that is a bit steep.

The second best way to get traffic to your website is actually quite simple. You can get traffic within days and the effects will be long lasting.

So, what is the second best way to get traffic to your website? By writing valuable content and then giving it away.

Want proof? First let me tell you my method of using this tactic. Write an article. (I’ll tell you more about how to do it in a bit.) Put it on your website. Include it in your Google sitemap. Update your sitemap. Wait for the search engines to ping it. (I usually wait a week even though they will ping it within a few hours usually.) Then post it on all the major article sites and email it to ezine publishers.

Sound like a lot of work? Read on. I’m going to show you how to do the whole thing with just two hours work.

Now for proof. You can keep track of how well your article is being distributed by picking a unique title and then looking at the search engines to see how many times it is listed. Here are the stats for my first article: Day 1-3, 0; Day 4, 41; Day 5, 754; Day 6, 32,200; Day 7, 26,400; Day 8, 26,500; Day 9, 36,800; Day 10, 43,300.

Now, let me tell you that not all of those hits in the search engine will have a link to your website. However, if you have written interesting content, people will start to look for your name. Then they will eventually look you up.

So, you will get some immediate traffic from people that will publish your whole article with a link back to your website. And you will get long term traffic from name recognition.As you get better at picking titles and writing, you will get more exposure. Consider the stats from one of my more recent articles: Day 1-2, 0; Day 3, 414; Day 4, 435; Day 5, 25,200; Day 6, 72,100; Day 7, 140,000; Day 8, 146,000. Think of that! 146,000 references from just two hours work!

Now, you are asking how you can pump out an article and distribute it with just two hours work. First, if you have not already done it, pick a general area that you can easily write about and has a decent demand on the web.

I picked three areas.The first - internet marketing - because that is what I’m doing with my other two areas. So, I can chronicle my successes here and hopefully make a bit of money on the side.

The second - my offline career - because that is something I know a lot about and can crank out an article in a very short time. The downside is that when I’m off work I like to do something else, so I have to push myself to work on that.

Third - a recreational interest - now there is something that is fun to write about and has some good interest on the web as well.

Now try to pick an interesting title. The title I picked for the article that got 146,000 references is A Bite on the Toe says Time to Go. Hmm, I wonder what that is about. See, it makes you want to look and see what you might find out. You can also give away your subject, but make it something that people are dying to find out about.

Now write somewhere between 500 and 1500 words on your subject. Here is a simple formula for you to use: identify a problem, expand on the problem, give a solution. Something very powerful is to put in a story in the middle section.

Don’t worry if your first few articles are not that good. You will get better.
Once you have your article put it on your website and let Google know it is there with your Google Sitemap. If you need an easy way to do that, XSitePro is excellent both for making your website and automatically making your Sitemap for Google. It is the program I use and I highly recommend it. There are many other features that make it ‘the bomb’ for creating great affiliate and AdSense websites. I’ll write more about that later.

Now wait until you can see that Google and others have spidered your website. This will make sure they know that the article was on your site first and you will get a bump for unique content from that.

Now is the time to put your article on all the article sites. All you have to do is go to Google and do a search for “submit article” and you will find many sites. Look especially for ones that are high traffic general sites and ones that specialize in your niche. Then sign up as an author on each site and submit your article. Be sure to write down your login information. The first time through will take a lot longer than usual.

But, as you can see, even without having to sign up at each website, putting in the same information over and over will take you a long time. That is where article submission software comes in.

There are many article submission programs available. But, since you are going to be doing this a lot - at least I hope so, because you cannot lose with this method - you should get the program that works the best, is easiest to use, and gives you free updates.

The one I use is ArticleAnnouncer. I know it’s a bit spendy, but it is easily worth the money.With those two tools, you are well on your way to getting over 100,000 references for one of your articles.

Ron McCluskey started marketing online before the web. He had a bulletin board system on an Apple way back in 1986.
Marketing since then has changed a lot, but Ron has kept up with current trends.
Find his latest internet marketing tips and techniques at Extreme Affiliate Income.

Once again I used my wacky test marketing strategy to announce a new project and
once again it worked - but on this occasion I had another motive about which I will tell you more in a moment.

Downloads and confirmed sales are lower than last time around but this does not dismay me because I am addressing a looser, less well defined niche.

What did please me though was confirmation that my reasoning for engaging in a second wacky test marketing run was justified.

You see both of these projects have an inherent element of website optimization about them; a strategy I have been working on for some considerable time; a strategy I have put to the test in small ways but never tried out before in full measure.

I wasn’t so much concerned with consumer reaction to the second project as I was with the reaction of the search engine spiders to the optimization of my website.

Here is how matters have panned out so far with regard to major SE positioning.

More importantly both sets of results were obtained within hours of submitting the URLs.

PROJECT NO.2

Yahoo! No.2 out of 4,500,000 competitive pages
AltaVista No.2 out of 4,460,000 competitive pages
All The Web No.2 out of 4,040,000 competitive pages
MSN No.1 out of 0,786,970 competitive pages

As apposed to…

PROJECT NO.1

Yahoo! No.1 out of 8,570,000 competitive pages
AltaVista No.1 out of 6,493,000 competitive pages
All The Web No.1 out of 7,040,000 competitive pages
MSN No.1 out of 0,804,114 competitive pages

Clearly Google is not impressed with my website optimization strategy and also you might reasonably remark that it appears to be going backwards on the other SEs listed – but hey, I would settle for any ranking between 1 and 10 anytime, and let Google go…

Will I try for a hat trick with my wacky marketing?

I might – but I would be more interested to learn if anyone else is prepared to give it a go.

If so, here is what to do:

1. Set up a temporary website for a product you have yet to develop
2. Concentrate on the sales pitch
3. Rack up new end consumer benefits that emerge as you write
4. Put your mind into freefall on product development
5. Include a form instead of a price link on your page
6. Ask viewers what they think of your embryo innovation
7. Give them price options
8. Give them something free for participating in your survey
9. Ask them to join your newsletter
10. Send them a thank-you email for helping you out

If you do decide on some wacky marketing, please let me know the results.

You can contact me via the website in the resource box.

Jim Green is an online enthusiast and bestselling author with an ever-growing string of traditionally published niche non-fiction hard copy titles to his credit. View his second test marketing experiment at this website:
http://websiteoptimization.howtoproducts-xl.com

Having an attractive and great looking web site is only half the battle. You need people to visit your site to make it valuable.

If you are business owner, you have probably been confronted with the problem of having to choose which marketing strategy to use. You have perhaps continuously leaped from one marketing idea to the next in the hope of making greater sales and greater site visits. But the measure of real success depends really on the how you have created your marketing tool not merely on your choice of strategy. Surely, using posters can be better than flyers depending on your type of business. But your choices of words and content will still be the determining factor whether your target customers will patronize your products or services.

Increasing revenue for online businesses is quite easy. There are a few things you need to consider when driving traffic to your site as you probably know by now that the more traffic you have to your site the more money you will have. Hence, to increase traffic to your site, take note of the following considerations: utilize data feeds, blogs and e-books. Data feeds are used for creating a specific content page listing of each product and their descriptions and prices. They are specifically good for getting search engine traffic as they list detailed information about the product that people are looking for.

Blogs, on the other hand, have been used by many businesses for quite a while. It has been one of the most loved marketing strategies of people and search engines because they offer readers new information in an easy-to-read layout and in an entertaining manner. Equally, e-books can be used to dramatically increase website traffic. E-books are usually messages in PDF format that contains a business promotional message. You have to keep in mind though that before you create your own e-book you have to create an effective reason why recipients would like to pass it along to their friends and colleagues. If you can effectively create this reason, then it will be easier for you to campaign your products or services.

Nevertheless, having the right website design and the getting graphic designer is crucial in boosting the success of a business. There are many tips that different graphic designers offer to businesses. As far as your web site is concerned, it is up to you to choose which you think will work for you and which will not. Hence, the bottom line for success will still depend on good content and hard work.

For comments and suggestions kindly visit Graphic Design Company Services

“Free traffic” is never free. You may not lay down hard cash for it, but you earn it nonetheless. Today, a lesson in what it takes to earn that elusive targeted traffic!

First off, get your mind around the fact that there are thousands more scams on the web when it comes to getting targeted traffic than there are legitimate systems.

Everyone with a site at some point wants more traffic so bad that they find themselves making choices they’d never make under normal circumstances.

Below are some of those bad choices:

*Spamming *Paid advertising you really cannot afford *Paid advertising that doesn’t work *Paid scams like guaranteed traffic *Scams dealing with guaranteed search engine rankings *Pay per click advertising without knowing anything about how to do it properly

Everyone with a site will go through a bitter deal with one of the above or any of the myriad other choices streaming through their inbox on a weekly basis.

It is almost like you cannot go forward without being taken for a ride so you know what it really feels like.

Then you get serious. And things change in a heart beat.

No longer are there 1001 ways to promote your site. Once you have your bull crap filter on, the world of internet marketing becomes uncluttered and much more simple.

Here are some of the top ways to earn free targeted traffic:

Extremely high quality article syndication…

This has nothing to do with spam articles or the vast majority of the junk we all see on the web trying to pass as real content.

Extreme high quality article content is content that grabs a target market by the cahones and gives them a real, expert scoop on something.

It is the kind of content that earns visitors for the author who sign up for newsletters, click on ads, and flow through the links in resource boxes like no other form of article content on the web.

It is also the kind of content that gets picked up and run on the sites most dear to your market. The people whose sites you most want to be on.

Getting your article on a bunch of article directories is NOT the point. The point is to be PICKED UP by publishers FROM those directories and chosen out of thousands to be featured on their sites.

High Tech Blogging…

This form of marketing takes full advantage of RSS syndication of your blog content and tons of different linking strategies such as tagging or social bookmarking, posting your “stories” at places like Digg.com (there are tons of sites like this one now), and doing RSS feed exchanges with other bloggers and website owners in your niche.

Blog promotion is so deep and so multi-faceted that it is impossible to get into it in an article like this.

But it is a massive mistake to try marketing anything online without taking advantage of blogging and RSS technology.

I’m not talking the basics here. I am talking about serious study and mastery of some pretty high-end stuff most people on the web know nothing about.

It is an easy way to blow competition away, especially if they, like everyone else, are focused on search engines.

Search Engine Traffic…

Search engine traffic is not something to worry about for most people. Most people will never get any more than 15% of their traffic from engines for the life of their sites.

Enjoy passive search engine marketing. Post to your blog frequently and let the engines come to you. It is a far less stressful way of life.

Believe me, aggressive search engine marketing has given more people more ulcers and empty bank accounts than anything else online.

If you are relevant, post plenty of original, topical content to your site regularly, and you actively market everywhere BUT the engines, they WILL come to you and reward you for putting your visitors first.

Finally, find some good quality partners to exchange articles, RSS feeds, and even text links with. And no, reciprocal linking is not dead! It just doesn’t impress Google anymore.

So what. Links are for targeted traffic, not search engines. The engines didn’t invent how the web works and can lay no claim to how a person should drive targeted traffic to her site.

The only thing you should worry about is if you are going to straight up trade links, you need to make deals where your link (and theirs) go on high traffic pages and not in some link directory.

Copyright 2006 Tale Chaser Publishing, Inc.

There are a lot of negative comments made about
traffic exchanges, but is it all justified?

Probably the most common negative people give
about using click exchange, or traffic exchange
programs is that the traffic from them is useless.
In many cases this is due to the way people try
to make use of the traffic from these exchange
programs.

Most of the webmasters who sign up for traffic
exchanges are trying to use a direct sales page
and consequently make no sales from the traffic
they get. When you look at how these exchanges
work it’s not hard to see why.

After you have surfed to earn your credits, or
paid for your page views with cash, your page
will be shown to other people in the program.
When your page is shown though, you will only
get a short time to make an impact on your
prospect, and many of them are going to be
only scanning for something of immediate use
as they will be trying to get as many views
as possible to get their site seen.
Many of them won’t even be looking for the
information your site offers either although
some of the better traffic exchanges like
Traffic Swarm
( http://www.cashinonline.info/recommends/ts.php )
will have categories so you can target the
audience who will be most interested in your
site, so these are the best ones to make use of.

So how can you make better use of the traffic
from traffic exchanges?

As we already stated, the use of more targeted
exchanges is a good start, so that the people
seeing the pages you put up are actually
interested in them to start with. That will
improve the chances of action being taken in
the first instance.

The second thing you can do to make people
notice your site, among the hundreds they
will surf during a traffic exchange session,
is to be different. Many of the users of the
traffic exchanges will be in the same programs
and using the same pages to display. You can
get more even from these same sites by making
your own leads page for it.

Your pages in traffic exchanges will also need
to be fast loading, as if it isn’t loaded in
time, it can’t be seen before the prospect
moves on.

So you need a fast loading, unique page with
a short reading time, but what to do with the
prospect on the page is the main issue.

Get them to sign up for an email list, be it
a course, newsletter, announcement or whatever
just capture their email address while they are
there. This way instead of getting one shot at
the prospect you will get as many as you can
email them. Instead of just the time they
pass through your page while they surf a traffic
exchange, you can send them to your page several
times, and also to other pages later. As always
a fr.ee offer will make the deal more tempting
to sign up for too, so offer a bribe to get the
email address.

Summing it all up, there are negative points
to traffic exchanges, but by using them in a
different way to most other users, they can
be made to work in your favour.

You can get useful traffic from traffic exchanges.

Douglas Titchmarsh is the owner of several websites
including http://www.cashinonline.info and
http://www.thediscountebookstore.com
He also publishes the CashInOnline Chronicle
e-zine which you can subscribe to by sending an
email to douglastitchmarsh@getresponse.com

In online business world, majority of people would say that advertising is the life blood for website traffic, and for reaching the market. Whether you are selling a product, or providing a service, you got to somehow advertise to get the desired traffic to your business website.

However, not all traffic to your site is equal in the measure of producing the business result. Yes, there are tones of options that would somehow help to drive lots of traffic, but it would not bring you the desired result simply because those are not targeted potential visitors that would produce result or become your real paying customers.

Forgo all those hype about paid to surf, free traffic programs, the bottom line is you need real and targeted traffic to your site. For me, these are some low cost channels that I zoom into in helping to generate the much needed yet targeted traffic. These channels had helps me in bringing the desired visitors I need without me having to crack my head and start chasing after them.

1. Website Positioning
Ask yourself truthfully, “What’s your site all about?”
Are you providing information? Or more towards providing search? Or simply just pages with yet more links?

You need to clearly position your website. If you are not even sure about its direction, how would visitors ever be sure of what to expect from it? Clearly define what your site is all about:-

• If you are going to provide information, then make your website’s description to be clear.

• If you are going to provide search and further information, also clearly let visitors know about it.

• If you are going to sell something useful to visitors, let them be aware of it. Don’t try to bait them. You’ll be losing them anyway if you try to mislead visitors.

2. Share your experiences.
Well, you don’t have to put up your resume on your site. And also, nobody is going to be expert in everything. Rather, concentrate on your own niche area that you are very much familiar with.

You could just share your experience and encounter along these years when trying to achieve something, or make it some kind of daily online. You could very well start a blog of your own!

In today context, blogs are very popular tool. Search engines love them so much because of new contents are added frequently. Your own blog could be an ideal place to share with visitors of what and how you are doing so far.

If you yet to explore this option, the great part about blog are that it could point links back to your own website! When search engine spider stops by blog, it would crawl and index its latest content. And guess what, it will also be stopping by your website from the link there, and you could start receiving highly targeted traffic heading towards your site.

3. Forums Posting.
While you are surfing internet every time, try to search for established forum groups out there. Filter out those forums with topics that you are not familiar with, and concentrate into those that you are well familiar with. Pay some visits to those forum groups. Start to interact with the visitors in there.

Notice that many of these forums will allow you to post your signature tag along with every of your post. For this, do add some brief information about your own site; activate it with live link pointing back to your own site. Check out the “V B Code” if you need help as to how to post signature. Not forgetting, you need to check the forum rules whether they allow signature or not.

4. Start your own forum.
If you are familiar with forum script and could spend considerable time online, you could also start your own forum. Provide a place where your own visitors can interact with you and also among each other. In fact, there are lots of such free services and tools available out there for this. You can use these tools to either host a forum, or install the script onto your website host server and host it there.

5. Produce Your Own Content.
To some, producing own work or content is just as killing task. Not to be fooled by this, producing you own work is not really that extreme hard. Recall the time when you were back in school writing some essay or thesis? Yes, it’s the same. Writing articles is not that killing hard.

For webmaster like us, producing own work via writing articles is truly a great channel of getting new fresh traffic to our website. Also, there are lots of article publishing network out there with different topics. Share your articles there, publish it there, and get your articles to be distributed out further via the network.

Like myself, what I do basically is write up an article and add “Resource Box” or “About the Author” that provide live links pointing back to my network of sites. Yes, it is just like adding your signature when posting in forum. After which, let the ezine publishers and visitors or readers know that you do allow them to re-print and re-publish your article. Be it on their website or blogs, or even on their own newsletter.

Write your article and publish it frequently, there are so many content publishers who go to the article and ezine directories to grab new fresh content to be re-publish in their newsletter. You will notice that there are simply too websites and ezine on almost any topic. Same principle, concentrate on your area of expertise, and you will be receiving new traffic source coming from these channels.

Examining the above 5 channels, whether you are just having a simple Online Business or well designed and built Internet Empire, you could drive more traffic to your own website. And best of all, these 5 low cost channels will be bringing targeted traffic too.

Get Your Business listed in Business Listing Center for business leads. Network sites consist Web Resources Search and BizNet Directory are also business platforms.

If web surfers behaved all alike, if there were strict patterns
in users’ behaviour, wouldn’t all publishers be on a sunny beach
right now, with a fancy-colored cocktail, worring not about
AdSense™ optimization matters?

Web user’s behaviour depends on two main groups of variables:
the user-related one and the website-related one.

A) User-related Behavior Variables

Though people react very differently at various stimuli, we can
identify some peculiarities specific to web surfers. The
behaviour is much like yours. Have you considered watching your
own actions while surfing on the web? This might help if you
want to improve your site’s appeal to readers, especially if you
sell something or if you want your visitors to click on your
ads.

Several groups of variables that influence users’ behaviour can
be identified:

* Components of the mental processes involved while searching
and browsing on the Internet: attention, awareness, language,
mental imagery etc.

* The behavior of websurfers is influenced also by their
subjective approach to matters, determined by temperamental
characteristics, such as mood, patience and their purpose and
degree of interest.

* Also, users act differently varying with how used they are to
web surfing.

Let’s see how we can tweak our websites to turn these to our
advantage (and turn visitors into “clickers”):

1. Mental processes

Attention - The web designer keeps the tools to direct
readers’ attention. A simple design, without unnecessary loading
will prevent the reader from being distracted by unimportant
elements. The ads placement must be done strategically, in a
place impossible to overlook (recommended in the first
paragraph, usually in the upper-left area). Pictures and
graphics are considered attention-grabbers and will also be
considered when choosing your ads’ placement.

Awareness - This is a very debated topic. Opinions differ
on readers’ ads awareness. Some sustain that the more blended
into content, the better, others say that this formatting will
induce the readers the feeling of being “tricked” into clicking
on ads, which they resent. I incline to say that blend-in ads
work only for very well targeted ads, coming naturally as if
belonging to the content. Positioning ads outside the content
area would be effective mostly with advertising that builds
brand awareness, based on image impressions.

Mental Imagery - Again, a pleasant, uncluttered design, a
balanced look of the page contribute to a positive perception of
the page from the part of the reader and to a more open state of
mind. A professional layout is important. It inspires
confidence, people don’t want to purchase from a just any
backyard business.

2. Subjectiveness

Patience - A golden rule: don’t abuse your readers’
patience (for they usually don’t have one)! Web pages must load
quickly, ads must not be placed in readers’ way and should be
kept to a reasonable number.

Purpose and Mood - Are more related to the topic of your
site and the type of content you publish. The idea is that
users’ purpose and mood can be influenced by copy.

Degree of Interest - Besides relevant, good content, that
answers questions, the reader’s interest is influenced by
involvement and interaction. Keep your reader involved,
integrate your ads into an interaction environment: these will
work wonders on your CTR.

3. User’s Degree of Acquaintace with Web Surfing

Net savvy users have developed certain immunities, such as
ad-blindness. These are less likely to click on any ads.
Customizing ads for this type of readers means harder work; the
result must be ads of high relevance (and remarkable ad texts!),
with an aspect as close to the rest of the page as possible, as
if they were a natural continuation of your ideas. Important!
avoid default formats.

B) Site-related Variables

The type of the site and the topic attract visitors with
different interests with different behavioral patterns.

1. Site Type — Readers vs Browsers

Whether the visitor is a “reader” or a “scanner/browser” depends
also on the site type — content and topic. Generally, readers
are regular visitors while “scanners” are the ones who look for
information and will not spend too much time on the same site.
Site topic and content are most times factors in bringing more
“uniques” or more regular visitors. Though not as a rule, these
apply to many sites:

Sites Attracting Unique Visitors - These are mostly
commercial sites, content sites. Statistics say that unique
visitors are more likely to be your clickers, for regular
readers are more used to your pages’ look and your ads.
Contextual advertising works well with these sites. If you’re
headed for unique visitors, make your site “SE-friendly”. They
come mostly from search engines and are said to be
“pre-qualified” clickers. So, your efforts should be directed
towards keywords and keyword phrases optimization. The ideal
would be to go beyond the technicalities, that is finding out
what are the most searched for keywords in your area of
preoccupations and try to find out why these are popular, try to
find a behavioral pattern. This can be achieved by statistics
and analysis. Find out some niches in your area and the users’
behaviour within them — that is, lists of searches and then see
what is it customers want. This will solve your puzzle and give
you exact hints towards what works best for your site. Keep in
mind: unique visitors are mostly “browsers”. Use ad placement
and ad customization techniques that apply best for this type of
users.

Sites with Regular Visitors - These are mostly forums,
blogs and news sections (though news are somewhere in between).
If you own sites with many bookmarks, that attract especially
repeat visitors, then either you will be very imaginative in
customizing your ads and finding new ways to interest your
readers into clicking or if not the case, better use CPM based
advertising. Brand bulding/reinforcement advertising works
better in this case.

2. Site Theme Relates to Visitor’s Mood and Purpose

Commercial Sites - Sites selling and promoting products
are more suitable for CPC advertising. By their specific, this
type of site will attract visitors looking for a specific
product/service/business opportunity. Thus, users are more in a
buying mood, are looking for a way to spend their money
profitably. These are clickers.

Content Sites, Blogs, Forums - Unless you market specific
products, your readers will land on your page without the
express purpose of buying something. However, you can influence
your reader’s mood and needs thru witty, sales-directed
copywriting. You just need to know some basic things that sell.
One is that people are more likely to buy from persons they
know, like and trust.

So, what will help you build these? Good content and structure.
Especially with content sites, these are fundamental issues to
focus on (unlike commercial sites that focus more on products).
Good content, profesionally written and formatted for the web,
containing information that is of high interest and relevance
for the reader, within an easily manageable structure and good
targeting on a specific theme are imperatives. On one hand these
mean bulding confidence, the first step in selling. On the other
hand they will attract well-targeted ads, more likely to
interest your reader.

Great content will give you credit to your reader. Once you’ve
gained trust, it’s easy to direct your readers: you just give
recommendations and the results will appear. (Avoid being too
explicit in recommendations, though — for example, directing
readers towards clicking on ads is against AdSense™ Program
Policies.)

With blogs and forums, it is a different story. Not all forums
and blogs are accepted for AdSense™ (or even if accepted, they
must be also profitable). Only genuine, specifically-themed
blogs and forums, with highly interesting content are suitable.
These conditions being fulfilled, forums and blogs are perfect
as a source of advertising money — they have what is very
difficult for others to achieve: reader’s trust, liking and
involvement.